6 reasons why a perfect espresso is good for business and how to achieve it - (Part 1)

Martyn Herriott - Tuesday, August 28, 2018

If I asked you how many espressos you sell in a day, you’d probably say: "Not many, maybe three or four."

So, you might think that making an espresso isn't hugely important to your business - but if I asked you how many other coffees you sell each day, the number would be greater wouldn't it?

And, selling more coffee is important to your business – right?  Of course, it’s a no-brainer.

So how do you make sure you sell more and more coffee?  The kind of coffee that keeps your customers coming back for more?  The kind that they tell their friends about?

It’s simple - you need to consistently make the perfect espresso, ensuring all your coffees are the very best quality every time!

The espresso is the basis of so many coffees, including some of the most popular drinks; the latte, cappuccino and americano.  This makes the espresso crucially important to your business and, if you get it right, your route to success.

In this two-part blog, we’ll explore how to make the perfect espresso (or the ‘God Shot’ as it’s known in the industry), and the other vital ingredients you need to make consistently great coffee.

So let's start at the beginning - getting the right equipment, and that all important maintenance.

  • Invest for the future
  • Buy the very best espresso machine you can afford.  Remember, it’s a long-term investment, and a vital ingredient for making great coffee. Expect to pay from £2,900 (excl.VAT) for a two group machine and from £3,950 (excl.VAT) for a three group machine.

  • The daily grind
  • To make a great espresso you need a practical, though not necessarily expensive, automatic or on-demand grinder.  These cost from as little as £400.00 (excl.VAT).        

  • Measuring up!
  • You will need scales to ensure a consistent gram throw of 8g for a single espresso shot, or 14g for two single shots.

  • H2O
  • Have a water filter installed and replace it every nine months, or even sooner if you are a high volume site.

  • Keep a clean machine
  • Clean the group heads and porta filters on the espresso machine daily to ensure it’s in tip top condition and functioning correctly.

  • Maintenance – don’t underestimate it
  • Ensure your espresso machine is serviced regularly; you’ll never have a consistent coffee if your grinders and coffee machine aren't serviced on a regular basis.  Talk to your supplier, as many offer a comprehensive maintenance service when you buy your equipment.

In part two of this blog, we look at making the perfect espresso and why it needs to be consistently perfect.  We don't mean just once, just twice, or even ten times a day, but every time to ensure your coffee is always truly amazing.

In the meantime, we’d love to hear from you.  Do you have any tips about cleaning and maintaining your coffee equipment to ensure it performs every time?  Please leave us a comment.

Supplying Artisan coffees, teas, hot chocolate, espresso and bean-to-cup machines in Berkshire, Buckinghamshire, Hampshire, Oxfordshire, Surrey and Wiltshire 
Tawnya commented on 28-Mar-2018 07:59 PM
Very interesting info!Perfect just what I was searching for!

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