Consumers of Van Houten® will soon discover a new side to the brand. Don’t worry they are not changing the excellent taste of their products, that remains the signature Van Houten® taste, enjoyed and renowned all over the world.
Moving forward, Van Houten® takes a new step into the future by ensuring that all cocoa in the Van Houten® cocoa & chocolate drinks will be double certified in the future. Van Houten® Fairtrade products remain Fairtrade certified and the cocoa in all other Van Houten drinks will be UTZ certified. With the UTZ certification Barry Callebaut takes another step into supporting sustainable cocoa farming www.utz.org.
Product & Trade Marketing Manager Isabelle Åslund said, “Barry Callebaut’s strategy is to target 100% sustainable ingredients in all our products by 2025. It is a natural step for us to have our chocolate brand Van Houten® UTZ Cocoa certified by the end of 2018. However, it may take a few months until all references become available with UTZ Cocoa certification. The new products and packaging started entering the market in autumn of 2017 and will be rolled out until spring 2018. First in the market with UTZ certified cocoa will be the Van Houten® sachet range.
Four tangible and relevant targets by 2025 are:
To secure the future of chocolate, Barry Callebaut’s new sustainability strategy includes four targets that the company expects to achieve by 2025 and that address the biggest sustainability challenges in the chocolate supply chain:
1. Eradicate child labour from its supply chain
2. Lift more than 500,000 cocoa farmers out of poverty
3. Become carbon and forest positive
4. Have 100% sustainable ingredients in all its products
Barry Callebaut is launching Forever Chocolate to start a movement with farmers, civil society, industry, governments and chocolate lovers around the world who are working to make sustainable chocolate the norm.
Van Houten® is a brand of Barry Callebaut (www.vanhoutendrinks.com)
Van Houten® is all about prestigious chocolate drinks for any moment of the day. When you are choosing Van Houten®, you are choosing: Quality - Authenticity - Indulgence - Good conscience.
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